Storage is not the deal-breaker

Last week we had Google Cloud Platform Live[3], in which Google presented some new services regarding their cloud offering, and droped some prices, again.

Storage has become a commodity, where providers make it cheaper, and focus on adding new Services to provide value for their customers.

Just like Aaron Levie, CEO of Box said - “We see a future where storage is free and infinite.” - I agree on he's vision. Look at Office365[2] and Google for Work[3], storage is unlimited, it doesn't matter any more to the offering. Storage is just the underlying layer supporting the services and tools users use on a daily basis.

What do Users want? Services/Platforms that integrates with their daily needs and workflows, where they can focus on productivity and not worry about the size of files.

Storage is not the deal-breaker anymore, User Experience is.

1: https://cloud.google.com/events/google-cloud-platform-live/stream
2: http://blogs.office.com/2014/10/27/onedrive-now-unlimited-storage-office-365-subscribers/
3: https://www.google.com/intx/en_uk/work/apps/business/driveforwork/