Last week we had Google Cloud Platform Live, in which Google presented some new services regarding their cloud offering, and droped some prices, again.
Storage has become a commodity, where providers make it cheaper, and focus on adding new Services to provide value for their customers.
Just like Aaron Levie, CEO of Box said - “We see a future where storage is free and infinite.” - I agree on he's vision. Look at Office365 and Google for Work, storage is unlimited, it doesn't matter any more to the offering. Storage is just the underlying layer supporting the services and tools users use on a daily basis.
What do Users want? Services/Platforms that integrates with their daily needs and workflows, where they can focus on productivity and not worry about the size of files.
Storage is not the deal-breaker anymore, User Experience is.