Startups and Books
After Startupcamp Switzerland 2012, these are some book that are in my “To Read” list.
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that’s being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it’s too late.
Technology Ventures: From Idea to Enterprise
- Textbook for the Technology Entrepreneurship course, 2012, from Stanford University.
For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises.
Extreme Toyota
Extreme Toyota offers the first real, comprehensive inside look at what makes one of the world?s best companies run. What they uncovered will surprise you and change the way you think about business. Simultaneously rigidly traditional and seriously innovative, it is precisely those internal contradictions that make the company so successful and admired.
Do you have any other suggestions on what to read?
Hello.
I’d suggest you “Bussiness Model Generation”:
http://www.businessmodelgeneration.com/book.
and “The Four Steps to the Epiphany”:
http://www.amazon.co.uk/Four-Steps-Epiphany-Steven-Blank/dp/0976470705
Best Regards,
Jorge Sepúlveda.